Like every athlete, we train and work hard to up our game season after season, year after year. Our Core Belief. Our mission to be the best sports company in the world. Leveraging our Open Source mindset, such collaborations help us to spur creativity and thus develop the most desirable products and brand experiences.
New product launches generate the majority of sales of our adidas and Reebok brands. In , we again launched numerous highlight products across all categories — from running shoes to lifestyle sneakers to outdoor apparel. Sustainability plays a central role in achieving our mission: to be the best sports company in the world. This is why, every year, we mobilize millions of people to protect the oceans, and we develop innovative products that fulfill the needs of athletes and consumers while at the same time making a contribution to responsible consumption.
With more than digital touchpoints, the store takes the shopping experience to the next level. Cookies and Matomo also help us understand how our site is being used.
Find out more in our cookie statement. Their performance, well-being and knowledge have a significant impact on brand desire, consumer satisfaction and, ultimately, our financial performance. In the area of people and culture, we focus our efforts on the following fundamentals: the attraction and retention of the right talents, role model leadership, diversity and inclusion, as well as the creation of a unique corporate culture.
See Strategy adidas -group. With the launch of the new strategic five-year cycle in , we will revise this approach.
It was at the start of Remember the plans we had? But then, all of a sudden, sport and life as we knew them were put on pause, and lives were at risk. Plastic waste is a problem — and its environmental damage has reached a critical level.
As a big global company, we have been a big contributor to the problem and that is why our actions need to be equally as big.
This is larger than sports, this is for our future. In , we introduced our newest member of the award-winning Adizero family: the Adizero Adios Pro. The story of the Adizero franchise began in Berlin in , when Haile Gebrselassie broke his own marathon world record and became the first person to run the race in under 2 hours and 4 minutes — wearing the Adizero Adios.
They mean championing individual uniqueness, and cultivating a culture of belonging so that everyone can create at their best.
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