Where do you start? What do you write about? And how do you structure your content? Well, we've developed a process for developing and outlining your content, and then producing an e-book in just two weeks. We believe that anyone can write a book Failsafe strategy to your family financial security. Inside this eBook, you will discover the topics about the secret to why we can spend, spend, spend — and never know where the money went, how to sit down with bank statements, checking accounts, stock portfolios and a list of assets to find We hear a lot about viral marketing these days, and especially viral videos.
The Buffer team has compiled a list of social media strategies you can implement today to tackle social platforms like Pinterest, Twitter and Facebook. Social media marketers know the importance of collecting data, but knowing where to start can be tricky. This ebook by Uberflip , the content management tool, teaches how to craft an effective content strategy that uses data as its backbone.
Retargeting has become a necessary part of performance marketing and is essential to many paid acquisition strategies. Marketing campaigns of all flavors depend on strong copywriting to help them succeed — especially when it comes to landing pages. Shane Barker gives you the tools to take your influencer marketing to the next level via a clear methodology to identify the appropriate influencers for your business, based on a set of criteria built on reach and engagement.
You will also learn which are the tools to optimize influencer marketing campaigns, tips to correctly reach out to influencers, create a compelling pitch, and ways to create and maintain lasting relationships with relevant influencers. Also, it puts at your disposal techniques to build great landing pages with the help of different landing page tools.
This digital marketing ebook gathers a collection of tips on leveraging social media and guidelines on navigating the challenging world of social media today. It reveals all you need to know about the metrics that need to be tracked, the type of content best suited for different platforms, and how to drive conversions and engagements through social media. Here are some principles to respect: use clutter-free designs, avoid distractions from the main message. Oli Gardner discusses concepts like attention ratios, and how to use designs to prevent the loss of mental energy.
Designs that cater to psychology most often win. To find out how Interaction design can help you skyrocket conversions, read the book. Give your recipients reasons to engage with the messages of your emails, says Marketo. You need to personalize, address directly the individual and talk to him or her like in a face-to-face discussion.
For success, you need to have conversations while marketing , with emails not blasting email campaigns. Marketers are called to cultivate a relationship-oriented mindset and build personalized relationships over time. You will find inside the ebook, information about behavioral filters and triggering messages based on behavior. Optimizing conversions is no easy task and involves a lot of experimentation.
Inside this guide you will find tips and tricks gathered from 30 optimization experts, that can help you improve your own processes, avoid roadblocks in testing, how to implant your optimization strategy, and create experiment hypotheses.
It is important to analyze your content, see what kind of results it brings, study your data and execute your content marketing strategy based on data insights. Andrea Vahl shares insights on the following topics: the type of content you should post on Facebook, how to capture leads from Facebook, how to start advertising on Facebook, how to measure your Facebook marketing success.
Another valuable ebook from HubSpot that aims to teach methods to identify the target audience, to reach your ideal buyer personas. It addresses issues like how to decide on the best content to post, how to build a following organically, how to create a bidding and budgeting strategy to maximize return. Also, how to put in place a conversion tracking system, how to monitor, optimize and report on LinkedIn sponsored content campaigns. Plus, a two-week free planner to help you run LinkedIn sponsored campaigns.
How live video can grow your brand awareness and social following. A comprehensive guide that includes a broad discussion on why you should include Facebook Live in your marketing plan, how to develop your Facebook Live plan , how to film your video, how to promote your videos.
Another gem free internet marketing ebook from HubSpot, deploying comprehensive details on how to run ad campaigns on Instagram , how to define goals, manage engagement, and measure ads results.
The ebook delivers relevant know-how on incorporating Instagram ads into your paid promotion strategy, establishing SMART campaign objectives, creating optimized Instagram ad campaigns, and monitoring their results.
You will find out insights and results from exclusive ad experiments. If you want to improve the results of your Facebook ads use these data-based tips from HubSpot. If Twitter is a relevant pillar of your social media strategy, here is a resource to help you improve results from marketing on Twitter via sharing and engagement.
This strategy-free digital marketing ebook helps you start on a solid basis with the optimization of your profile, the type of content to share to boost engagement on Twitter, how to generate leads, deal with Lead Gen Cards and Analytics to measure performance.
Jeff Bullas is one of the best bloggers in the business and you have the chance to learn from the best. One of the most reliable ways of building traffic is guest posting. To be able to guest post you have to outreach bloggers and influencers in your niche and publish your content in front of their audiences.
Inkybee created a detailed ebook comprising all the information you need to know in order to create a reliable outreach strategy and support you in creating solid relationships with fellow bloggers.
After reading the ebook you will be fully equipped to set objectives for your outreach campaigns, to develop and maintain your relationships with other bloggers, to track and measure your content. Tailwind brings for you a powerful resource to support your endeavors of creating a Winning Pinterest Marketing Strategy. Here are the main themes that are approached: creating a powerful Pinterest profile, creating the right boards and pinning the right content, promoting your own content for maximum exposure and traffic generation, content curation and collaboration, analysis.
It develops 11 recipes of how to make your marketing smarter. Thus, inside you will find 11 simple, effective ways to use social media data. The most persuasive way to prove the impact of your social media campaigns. A test you can run to see the exact ROI of social messages.
Practical ways to discover what your clients really want. Nearly anyone can use Facebook Ads but relatively few people are considered Facebook Ad experts. This book teaches you how to design and deploy ads on Facebook so that they reach the right audience and have a higher ROI.
The ebook walks you through the steps of the process from finding a lead magnet to bringing in leads through your landing pages. Each step is relatively short, but the book provides significant detail about what you need to do. The instructions are supported by screenshots from the Facebook interface making it much easier to visualize and follow.
Use the link below to go straight to the signup page. Bringing new traffic into your company is not enough for growth. You must also keep the audience that you have. Then, every new audience member is an addition to your eCommerce business rather than replacing a customer that left. If you can keep your customer retention high, the acquisition costs for bringing in new customers decreases.
It is more cost-effective to retain a customer than it is to bring in new customers. In the eCommerce Customer Retention ebook, you learn about the potential growth benefits from retaining your audience. It shows you how to develop customer retention strategies that focus on customer experience and sales funnels, as well as how to manage customer relationships.
Search Engine Journal is a publication dedicated to search engine optimization. It provides a wealth of knowledge for companies looking for ways of improving their impact.
SEO is constantly changing and this leads to new fields of SEO being developed that your business should take advantage of. Local SEO is one of them. This ebook gives you a well-rounded education in local SEO focusing on its five key tenets. Each section gives you detailed information, as well as examples based on real-world use cases. That way, you can see how it could apply to your situation.
There are many components to digital marketing. Without a firm understanding of the different types of digital marketing , you may have a hard time creating strategies that are effective. The Periodic Table of Digital Commerce Marketing organizes the different elements of digital commerce marketing so that you can better understand how everything works and target specific elements when creating your digital marketing campaigns.
It is especially helpful for people that are new to digital marketing since it brings all of the different elements of what you need to do into focus. Having a well-organized list of the pieces of the digital marketing puzzle makes it easier to learn about them, as well as to serve as a checklist for developing new marketing strategies. In The Periodic Table of Digital Commerce Marketing , you learn about the different elements of digital marketing with detailed examples showing why they are important.
Each element is categorized so that you can see them in relation to each other. Having them organized this way makes it easy to learn about them, compare them, and choose which ones are right for your marketing strategy.
You can get a copy of the ebook at MarketingLand. Use the link below to go straight to the landing page. Digital Marketing for Small Business is a digital marketing free ebook dedicated to helping small businesses take advantage of the growing resources for digital marketing.
Small businesses make up the majority of businesses in any country. With the growing amount of free and affordable resources, small businesses can leverage digital marketing to increase revenue and expand.
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