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Do you want to receive a free, professional resume evaluation from TopResume? Your job alert is all set! A successful brand ambassador program will not only boost sales but it will also increase brand awareness, which will help increase sales down the road.
As a brand, you want to look specifically at social media accounts that represent your ideal customer and have a large following. Because an ambassador that is your ideal customer will have direct access to your exact target audience, which are your potential customers.
But before you go sending excited outreach emails to your next online advocate, take a moment to clearly define and reach your next generation of marketers aka ambassadors. Instead, you need to take a moment to identify what makes a good potential ambassador, what your ambassador campaign will achieve, and how the ambassador relationship will look. To begin , clearly identify your target market and what those consumers look like, where they shop, the kind of content they engage with, and their intrinsic motivations for buying your products.
This is at the core of any good marketing strategy, so you should already have an idea of who these consumers are. Next , identify a few people within those circles that are thought-leaders or mini-celebrities ie social media influencers and have followers within that target market. Lastly , think about the role of each potential ambassador and what you would expect from them as far as brand advocacy.
Social media influencers, for example, are great for building brand awareness whereas bloggers are best for converting potential customers into happy customers.
Though they may have fewer followers, they likely have more trust with their followers and are more enthusiastic about sharing your brand. The next and most important step in building a successful ambassador program is to set key metrics and goals for your program.
This will help you know whether or not the brand ambassadorship is working and it will help guide potential brand ambassadors in their work. There really are no rules when it comes to the outreach process.
A few tried and true methods are here:. This method requires the most time and effort with perhaps the least reward. However, it can help you find existing customers, which are your best potential brand ambassadors. After all, they already use your products so you know that they genuinely advocate for your brand. Not only that, but social media also lets you engage directly with your target audience.
So it makes it a lot easier to find natural advocates that already have the attention of your potential customers. The team truly understands referral marketing, the product is very high quality, and the benefits we're seeing far outweigh the costs.
I would absolutely recommend Ambassador to other large organizations. Beyond the product, the team is top notch and made implementation seamless, quick, and easy. We've also found that our customers are 3x more likely to convert when they're referred. Learn more about how you can rapidly increase revenues with spectacular ROI by speaking with one of our sales representatives today.
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